Looking to increase the number of visitors to your website? Then you may be wondering which one can get you more traffic SEO or SEM and which is better investment? To understand this one have to understand what SEO and SEM is. As people are mostly familiar with SEO or search engine optimization but might be less familiar with SEM or search engine marketing. These strategies are all about getting recognized and ranking on a search engine such as Google, Yahoo, Bing, etc. However, SEM is targeted and is considered as the most important source of internet traffic. It is accepted that people use search engines to find a solution or to learn how to do something, the relevancy of the displayed websites makes SEM traffic more valuable than other sources.

Definition of SEO and SEM

SEO is guided by rules and algorithms applied by search engines that determines where a website ranks. This ranking is also based on other SEO factors such as how quickly the page loads, age of the website, how many other websites link to a page, where keywords appear on a page and much more. SEM is a combination of paid and unpaid strategies that includes PPC or pay-per-click advertising and involves promoting a website via online advertising, email, etc.

Difference between SEO and SEM

While SEO provide better organic results, SEM uses the search engines to advertise a website. However, the main difference between them is that SEO is actually a component of SEM. SEM includes paid search such as SMM (social media marketing) and PPC. Although these two terms works hand in hand but one should never use them interchangeably because they are not the same. However, there is one of the downside of SEM that is you have to pay when your advertisement is clicked on and will keep paying per click for all the traffic on your website. But with a holistic marketing strategy one can address both SEO and SEM search engine traffic.

Which is Better SEO or SEM?

Researches have found that very high intent keywords or phrases receive a high amount of traffic. Therefore, it can be said that SEM plan including PPC is a good option. However, organic SEO is also a good approach because true SEM cannot succeed without the use of organic SEO. It is also true that there are some situations where PPC makes more sense than SEO but depending solely on PPC is not a good idea. While organic SEO takes longer time to show results but in the end it will be a cost-effective method and you will also establish search credibility. Ultimately, it all depends on the specific needs of an individual when it comes to choosing the best strategy.